A bit about me

We only get one shot at life.
There are no do-overs; no second chances.

Which is why now is the right time to stop living according to someone else’s definition of success – and start creating a life that aligns with your values, feeds your soul and just feels good.

If this evokes a reaction in you, you’ve come to the right place – and I’m so glad you’re here.

I’m Kate Goora Fried, I’m a life coach, here to work with you through the process of  figuring out what success looks like on YOUR terms and building a life around that vision.

This can be hard and scary and vulnerable work. I know because I’ve been through it myself (more on that below). I also know what it feels like to be on the other side and to be living a life  that I’m excited to wake up to every day. And I want that for you too.

Whether you feel stuck, unfulfilled, tired of the status quo or simply ready to create change of some kind, I can guide you through the process of finding clarity and charting a new path that feels rich and fulfilling and just right for you.

If you want to skip my story and learn more about coaching, click here. If I had you at hello and you want to connect by phone to ask questions or assess whether we’re a fit, awesome: click here. If you’d like to get to know me a little better, read on below…

The story of who I am and how I got here is a long (and complex) one. I was raised by a single mother in an often unstable household. My childhood was impacted by mental illness, drug and alcohol abuse, frequent moves, sexual abuse and living below the poverty line at many points.

Despite all that, I worked hard to achieve good grades, was on the honour roll and got into university. I graduated with a degree in sociology from the University of Western Ontario, followed by a postgraduate degree from Fanshawe College.

From there I landed my dream job: an advertising position at one of Toronto’s hottest and busiest agencies, where I worked my way up through progressively senior roles, super motivated to climb the ladder.

From the outside, it looked like I had it all and was functioning at a high level, but inside I was overwhelmed, hungover and unhappy.

I was drinking – way too much. My mental and physical health began to suffer as did most of my relationships. I realize now that I was numbing myself to cope with the pressure of other people’s expectations and a life that had become overwhelming.

One day, I hit my personal rock bottom.

I decided I had had enough; that this was not going to be the story of my life and that I needed to change.

So I hired a coach and took the first step on what would become a life-changing journey of self-discovery and re-birth. My coach helped me see and understand things about myself and my behaviour that I couldn’t on my own – what I refer to now as ‘blind spots’ (we all have them, BTW). In a lot of ways, I met the real me for the first time through that process.

My coach helped me figure out what I really want out of life (in my heart and soul – not on paper). And she walked with me and championed me as I created a new life, one baby step at a time. I left my job. Re-committed to my marriage (which I’m happy to say is stronger today than it’s ever been), and replaced destructive habits with positive ones.

I learned so much through this journey, but most importantly that:

Transformation is possible – you can change your life

Life is a work in progress, and

Coaching can be an incredibly powerful catalyst for change

That last one is a big one – that led to a complete career change for me. I felt a powerful calling to use my experience to support other people through their journeys of discovery, evolution and becoming. So I left advertising – my first professional ‘love’ – to pursue a career in coaching.  

I am a Certified Professional Co-Active Coach, an accreditation recognized by the International Coaching Federation (ICF). I’ve also found my groove as a group facilitator and speaker.

I work one-on-one and with groups – with people who are curious and READY for big, transformational change – and are willing to commit to the process and work their ass off to achieve their goals, whatever in the world those may be.

If that sounds like you and my story resonates with you, I want to stand beside you and work with you as you figure out what success looks like on your terms and move towards that vision. Please feel free to click here to learn more about coaching packages or here to reach out to learn more and see if we’re a good fit.

What lights ME up?

I’m so glad you asked. In addition to my work and connecting with people, exercise is my jam and what keeps me sane along with coffee, naps, randomly occurring dance parties, singing terribly off-key at any opportunity and, above all, the humans in my life, including my wife Karen (and our dog Rocco whom I love more than most humans – shhh don’t tell anyone) and my niece and nephew.

I make time for all of these things on the regular – and my life feels rich and full because of it. If you want to create a life full of more of the things that light YOU up, let’s chat.